Video Pitch for project Sustainable South East
Industrialists willing to take their responsibility for innovation need suitable key performance indicators for measuring success. These indicators are primarily needed to convince internal investors to support Responsible Research and Innovation (RRI), because the return on such investments may not materialise in the short term. This was one outcome of the discussion on RRI in Industry, tabled by the PRISMA project (http://www.rri-prisma.eu/), 20-21 November 2017 in Berlin, Germany. The event featured a meeting of the minds of academics tasked to raise awareness in industry about the six RRI-keys of the European Commission (https://ec.europa.eu/programmes/horizon2020/en/h2020-section/responsible-research-innovation), and enlightened industrial representatives complaining that their past efforts in responsible innovation had been met with harsh criticism rather than applause in the public domain.